Isn't this exactly what you would expect Emmett's store to look like?
It's at 240 Elizabeth Street NY, NY 10012. (In Nolita.) The photographer is Dimitry Chamy, a graphic artist who designed the branding as well as the interior. His website is here.
Click here to sign up for Emmett's newsletter. It looks great, Emmett - Best Wishes on your new venture!